MYCASH
MyCash is Digicel's digital wallet app made
easy, convenient & secure
Role
Branding, Illustration,
Wireframe, Advertising,
Social Media
Year
2022-2023
Client
Digicel
MyCash
My team took the opportunity to enhance "MyCash," as part of
a rebranding project. My responsibilities included revamping marketing campaigns, creating new illustrations, producing presentation templates, designing banner ads, refreshing the debit card design, and developing an effective social media strategy. As a result of these efforts, we achieved a significant 200% increase in the account's social media following.
Rebranding MyCash
Reinventing the Experience
With a focus on making financial services easy, safe, and
convenient for all, my team worked diligently to create a
friendlier and more vibrant atmosphere.
Brand Guideline Design
Illustrations
Iconagraphy Design
Advertisement
Banners & Posters
Mastercard
While being responsible for the design of the Mastercard, I conceptualized over 50 variations. The client chose two versions from the selection.
Re-branding
system utilized
Displayed here are some examples where the rebranding is being put into action, visible in the
client's website and advertising banners.
Merch Design
