REJOYN
Rejoyn is a prescription digital therapeutic
for the treatment of Major Depressive
Disorder (MDD) symptoms
Role
Branding, Story board design, UI, Illustration,
Campaign design
Year
2021 - 2024
Clients
Otsuka Precision Health
REJOYN
My team played a key role in the branding and marketing efforts for Otsuka Precision Health's digital therapeutic.
Our contributions spanned multiple facets, including developing innovative campaign ideas, creating concept illustrations, designing logos and icons, producing impactful advertisements, crafting storyboards, and establishing cohesive color palettes. These efforts ensured a consistent and engaging brand presence across various platforms.
MEET REJOYN
Rejoyn is the first and only prescription app for the treatment of major depressive
disorder symptoms
Educational
Storyboard
The educational storyboard was developed in order
to provide information about the new product. I was responsible for the frames and the video itself is yet
to be published.
RUNNER UP
Idea 3
In this idea, we focused on capturing how far we have come on how to treat major depressive disorder. And now is to take
the next step.
Idea 1
This idea was to focusing on capturing depression itself. We thought we could do that by showing depression as an animal.
Idea 2
This idea was similar to the first idea but we changed it into a horse to enhance the fact that depression could be tamable.
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The Marketing Campaign Ideation
Below is the process of making the marketing campaign that would introduce the launch of the digital therapeutic. The idea was to tease the fact that our client was going to launch a new way to help with major depressive disorder.
RUNNER UP
1920's version
1960's version
Contemporary version
Freud version
The client showed their liking for idea 3 and we decided to dive deeper into this idea by showing how the treatment of major depressive disorder changed by selective periods. The periods were the 1920's, 1960's, and contemporary.
An additional idea was to show the father of therapy, Freud being surprised at how convenient it became to treat it.
Color Palette
Logo Ideation
Branding (Unbranded) Ideation
This campaign was made to advertise the digital therapeutic itself and show what the perks of this new product are.
Idea 2: Brain Talk
A more friendly approach to the unbranded website.
The concept was focusing on the conversation the professionals
could have with the patients and also the conversation
between the patients themselves.
Idea 1: Explore MDD
This approach was to incorporate the idea that
the product will help guide a path for our brain
to relieve from MDD.
Main Color Palette: Growth
